Salesmanship 2.0

1) Communicating with Customers, Potential customers, Community and Business Leaders

Verbal communication
Non-verbal communication
Written Communication

2) Appropriate Attire for Young Professionals

Dressing the Part

3) Knowing Your Product or Service

Products/Services Created or Provided by Others*
Products or Services You Create

4) Setting & Reaching Goals

Prospecting for potential customers
Calling on potential customers
Using your script to close a deal

Practice Exercises:

Mock Business Interviews
Networking in a Large Audience
Drafting Professional Follow-up Correspondence


How to Sell Anything to Anyone

Class Location:

Depending on location (City, State, Neighborhood)

Class Time Schedule: Weekdays (4:00pm – 6:00pm)      Weekends (afternoon/evenings)

By studying salesmanship, students can learn self-confidence, motivation, friendliness, and the persistence necessary to overcome obstacles and solve problems. Sales can offer a challenging and rewarding career for those who enjoy interacting with people from all walks of life.

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History of American Business, Business & Professional Communication, Fundamentals of Entrepreneurship, Personal Time Management, and Public Speaking Pamphlets

Recommended Books

  • Adams, Rob, and Terry Adams. Success for Less: 100 Low-Cost Businesses You Can Start Today. Entrepreneur Media, 1999.
  • Brescoll, James, and Ralph M. Dahm. Opportunities in Sales Careers.VGM Career Horizons, 1995.
  • Girard, Joe, and Stanley H. Brown. How to Sell Anything to Anybody. Warner Books, 2001.
  • Joachim, Jean C. Beyond the Bake Sale: The Ultimate School Fund-Raising Book.St. Martin’s Press, 2003.
  • Otfinoski, Steve. The Kid’s Guide to Money. Scholastic, 1996.
  • Schiffman, Stephan. 25 Sales Skills They Don’t Teach at Business School. AdamsMedia, 2002.



Course Length:
6 to 8 Week of Core Program Activity:
After-school, Evenings and Saturdays (30+ hours of instruction)

Course Cost:
(scholarships and program fee waivers are available)

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About Lazone Grays

Lazone is President/CEO at IBSA, Inc. and a former Aircraft Weapons & Armament Systems Specialist in the United States Air Force He studied Studied Political Science, graduated with a degree in Legal Assistance and also studied Pre-Law at Kansas State University Lazone attended Msgr. Luckey High School in Manhattan, Kansas and graduated in 1979. He currently lives in Topeka, Kansas

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